CEO MESSAGE
XIUS is a leading provider of cutting edge technologies and solutions to the global wireless industry. The brand is recognized today as a leading global provider of pre-paid technologies, real-time service control platforms, mobile payment and mobile commerce solutions, advanced roaming and core network infrastructure solutions to Wireless Operators and Service Providers.
While the adverse global economic scenario has affected the wireless industry, the industry continues to grow at a fast pace - both horizontally and vertically, pressing into new business segments and touching traditional industries as well. While traditional voice, data and messaging segments continue to grow, attracting more and more subscribers (more than 3 Billion subscribers worldwide), ‘Mobile”-ization is picking up pace across several industries, including the banking & payments industry, health care, transportation, entertainment and content distribution. With most of the wireless markets around the world fully liberalized, operators are facing stiff competition and are in turn constantly launching new and innovative services to stay ahead. This is leading to further expansion of the mobile industry in general. All in the all, the company is operating in an exciting, high growth industry that will continue to grow for many years to come.
Of particular interest to XIUS are the fast growing mobile commerce and mobile advertising segments, where the company has launched new applications and technologies and where revenues are expected to grow rapidly for the company. In addition, the U.S. prepaid industry, which is witnessing a major growth, presents a unique opportunity for the company in the near and medium term.
Mobile Commerce and Mobile Banking
A major global opportunity is emerging with the growth of money transfers and consumer mobile payments. Global money transfer business is estimated to grow from $350 billion in 2007 to $1 trillion in 2014 (as per GSMA Mobile Money Transfer 2009) and money transfer through mobile is expected to garner a significant chunk of this market. Several operators have already launched mobile money transfer services in Asia, Middle East and other markets. As Juniper Research (Mobile finance services 2008) had indicated, Consumer Mobile payment volumes are expected to hit $587 billion by the end of 2011.
Similarly, mobile banking is increasingly seen by many countries as the best way to expand banking services to the un-banked population and the many emerging market governments are strongly encouraging the adaption of such services in their respective countries.
XIUS’s Payment Manager is a single platform designed to support the unique payment needs of mobile operators. Payment Manager allows operators to create multiple payment channels and manage those channels from a single Web-based user interface. Payment Manager includes support for real-time payment processing, international re-charge and mobile money transfer, multi-level settlement capabilities, sophisticated payment loyalty functionality, and fraud prevention tools. The Platform has advanced mobile banking, mobile commerce and m-wallet capabilities and has also added NFC capability in late 2009.
Mobile Advertising
With Average revenue per user (ARPU) increasingly under pressure due to downward spiralling of prices for conventional voice, data & messaging services, Advertising on the Mobile, presents a major new revenue stream for the Operators. With the explosive growth of mobile subscribers, it also offers a targeted audience for the advertisers as well to shift marketing money into this medium more and more. Mobile advertising is also poised to take full advantage of opportunities presented by the diffusion of advanced Smartphone devices. Along with smart phone proliferation, launch and rapid expansion of more 3G networks will further accelerate the advancement of mobile advertising globally.
The XIUS AdValue solution is a complete end-to-end mobile advertising platform that enables management, real-time ad delivery and account subsidization allowing mobile operators to leverage their expertise, infrastructure and key subscriber information to not only benefit from a new revenue stream, but also to reduce churn, increase customer loyalty and enhance their ARPUs. AdValue enables targeted advertising for voice-based, content based, Pop-up and text-based ads in ways data-only and off-deck campaigns cannot match. A solution that has been entirely built with the Mobile operator in mind, it puts the mobile operator in control of advertisement and seamlessly integrated with the operators legacy billing and other infrastructure enabling quick launch advertising based services.
US Prepaid Industry
With the economic downturn and credit squeeze witnessed by consumers, many subscribers in the United States increasingly prefer the prepaid and fixed bucket plans for availing mobile services. As well, mobile operators are encouraging these services to protect their cash flows and revenue risk. According to market research reports, the US prepaid market, which constituted only 8% of the overall base, is poised to reach 20% by 2012. Many operators are launching new and innovative prepaid and bucket plans in the U.S. The company derives majority of its current revenues from this market and is a well-established major player already in the U.S. market. With its state-of-the-art hosted pre-paid infrastructure, the company is poised to benefit immensely from this prepaid boom in the U.S. market in the coming years.
XIUS is a long-standing and leading provider of real-time billing solutions that enable prepaid and hybrid wireless service. The real-time rating, call processing and subscriber management capabilities of XIUS’s prepaid platform have helped drive the growth of profitable prepaid services throughout the world. Whether enabling traditional prepaid services or hybrid services, XIUS is helping operators in mature and developing markets reach new segments and profitably extend services to new regions. The company has over 60% of its revenues from this segment and is constantly engaged on technology innovation and feature-functionality improvements. Its convergent Pre-paid platform continues to set standards in the wireless industry and is now also being positioned into enterprise, broadband and other upcoming segments.
Next Generation Service Providers, Cable Operators, and MVNOs
In 2009 alone, the global wireless industry witnessed launch of several new carriers. Next-gen providers, cable operators, mobile data network operators and new MVNOs serving niche markets are among the many seeking to capitalize on the revenue and market opportunities in wireless telecommunications. To successfully launch a mobile service, new mobile operators must focus on service differentiation and brand marketing while partnering with experts who can assure efficient, flexible and low-cost back-office operations.
With the XIUS Mobile Services Platform (MSP), mobile operators can create a complete end-to-end infrastructure solution for their mobile business or choose specific services of the platform that can easily integrate with their existing infrastructure and third-party applications. XIUS Mobile Services Platform, thanks to years of R&D effort, utilises an Intelligent Network-based architecture that simultaneously supports a variety of operational models and handles multiple heterogeneous wireless technologies. Unrestricted by a single network, XIUS’s infrastructure is adaptable to GSM, CDMA, 3G, 4G, VoIP, IMS and WLAN.
MSP is specifically targeted towards small regional and rural carriers, MVNEs and MVNOs, niche wireless carriers and is rapidly growing product segment for the company.
Combined with the end-to-end service management offering from the company, this presents a strong value proposition for the above carrier segments to partner with the company for their infrastructure needs.
Global Roaming
RoamFree is a complete suite of roaming solutions tailored to the needs of mobile operators who want to increase their roaming revenues while keeping their capital and operational expenses low. RoamFree consists of advanced features, which enable roaming services through a solution suite that includes several different roaming services like prepaid roaming, temporary roaming number, steering of roaming etc, from which a carrier can pick and chose.
RoamFree is backed by XIUS’s years of experience in configuring, launching, and managing roaming for mobile operators. Apart from providing an instant global roaming footprint, RoamFree offers mobile operators value in terms of a comprehensive solution that improves revenue and increases roaming usage on the network.
Summary
With a strong telecom R&D, a growing number of patents, technology and solutions that are already successfully launched commercially in the above segments, the company is well poised in the coming years to significantly benefit from the expected high market growth in the above segments. We look forward to continuing to serve our current valued customers and to bring our innovative and value-adding services to additional new customers globally.
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